The other day a fellow engineer was sharing his thoughts on media files used in broadcasting and his station in particular, he was ranting. His station has logo inserters and the guy who does all the artwork for them can’t seem to keep straight that what looks good at 700 by 700 pixels may not look good at 40 by 40 pixels. He says it always take the guy about three try’s before the logo looks good.
Then when they want a new News open or some other motion graphic they always get the wrong file format from their creative service’s guy. When they complain that it’s the wrong format this guys says “it’s 1920 by 1080 60I, what do you want?” and they have to tell him, again, that their servers need it in MPEG2 format, not AVI.
With servers just a few years old the types of file formats they can accept is not upto date, and even the latest video server that does accept more formats still has to be made compatible with the older ones so files can be shared across all the servers they have. He told of the head Mucky Muck up in corporate stating that all video submitted for air must follow his standards for frame sized and file format. Well the advertisers had their own ideas and continued to provide whatever format was convenient to them, their paying the money so you convert, seems to be their motto. Then theres the shows that arrive in various formats and need to be converted before air and this falls to the engineering department since they seem to be the only ones who understand what is required.
My friend longed for the days of NTSC, where there was only one true format. You could manipulate any file you wanted within your graphics box or NLE but everyone knew that the final output had to be, NTSC.
NTSC is dead, long may we pull our hair out over the wrong file or frame format.
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